Images: Kirstin Sinclair
As London Fashion Week kicks off, Rosanna Falconer shares her fashion week wardrobe with help from Hurr.
The street style phenomenon is well-known and much documented. Though some might accuse the more outrageous attendees at London Fashion Week of peacocking, I always find the people spotting joyful: from students in their own creations to savvy stylists in vintage finds. For years, friends in the industry have spoken of the pressure of outfits; I remember box after box of new season options used to arrive from online stores when I worked in-house on LFW marketing. But there has been a change in spirit as the industry takes note of sustainability and proudly re-wears pieces from many years ago or borrows from one of the new generation of rental sites. After all, these are women accustomed to borrowing samples for events from designer friends in the industry - they’re open to rental and all that it represents! I will often borrow from the designer’s collection for their specific show, but aside from this I embraced Hurr this season. I’ve long been a fan of the site for event dressing and magpie-worthy accessories. No better place to showcase them than on the catwalk outside of the shows!