Today, it was a woman styling the monochrome midi with cowboy boots, a chunky belt and a loose-fit blazer. Yesterday, it was another in strappy kitten-heeled sandals and an alice band. The day before, someone wore it with an oversized pink clutch bag, ballet pumps and pearly hair clips. As people try to project their personal style onto the dress, it’s hard to avoid the predictability of an outfit that’s become too iconic for individuality.
There’s nothing surprising about the spotted dress - or any mass-produced fast fashion item that creates a buzz for a season or two at most - nothing that catches my interest about the wearer’s look for the day. And I’m not just thinking about statement dresses; at a festival earlier this summer, a friend was actively looking out for other people wearing the same shirt as him (yes, it was by a fast fashion brand) - we spotted four within the first half hour. The supposed need for new has the ability to fool us into dressing in unofficial uniforms, producing armies of garms rather than people expressing our personalities through our clothing choices.