If price transparency was the norm, it would blow sale culture out of the water. Brands routinely mark-up pre-sale items more than necessary, so they can wear the discounts come sale time. What’s more, much of the supposedly “sale product” in outlet stores has actually been manufactured and priced with outlets in mind, making us think we’ve scored a bargain, when in fact the item in question was never supposed to sell for more. Tricky!
It’s been eight years since Everlane, the American basics disruptor, unleashed what it calls “radical transparency”, sharing their cost breakdowns for each garment on their website.