Fashion

LFW: Rosanna Falconer Shows How To Rent Your Fashion Week Wardrobe

By Rosanna Falconer
13.09.19

Images: Kirstin Sinclair

As London Fashion Week kicks off, Rosanna Falconer shares her fashion week wardrobe with help from Hurr.

The street style phenomenon is well-known and much documented. Though some might accuse the more outrageous attendees at London Fashion Week of peacocking, I always find the people spotting joyful: from students in their own creations to savvy stylists in vintage finds. For years, friends in the industry have spoken of the pressure of outfits; I remember box after box of new season options used to arrive from online stores when I worked in-house on LFW marketing. But there has been a change in spirit as the industry takes note of sustainability and proudly re-wears pieces from many years ago or borrows from one of the new generation of rental sites. After all, these are women accustomed to borrowing samples for events from designer friends in the industry - they’re open to rental and all that it represents! I will often borrow from the designer’s collection for their specific show, but aside from this I embraced Hurr this season. I’ve long been a fan of the site for event dressing and magpie-worthy accessories. No better place to showcase them than on the catwalk outside of the shows!

Day 1

Pink layered on pink, from blush to peony. My outfit is made of up sheer layers of sorbet shades so I played this up with a statement accessory from Hurr. The fabulous British designer JW Anderson is well known for his waiting-list worthy shoulder bags. The anchor bag became a street style icon, toted from the shoulders of editors and models. When I invest in a designer bag I would usually choose a neutral tone or black - a classic that will not date - so I loved the chance to take out this candy pink version for the day.

Day 2

After 24 fashion weeks (starting behind-the-scenes at the British Fashion Council, then in house at designer brand Matthew Williamson and finally now as a consultant), there are times when you realise you need to skip a show or two! In this case, it was the wedding of a wonderful friend I have known since childhood. A balmy September day in the English countryside called for last of the summer florals. This Zimmerman dress from Hurr is surely the ultimate wedding look - a pretty print, light cotton, modest enough for the church and the perfect length and cut for a swish on the dancefloor. I paired it with the powder pink JW Anderson clutch from yesterday and a headpiece to match by British milliner Jess Collett.

Rosanna's wardrobe is now available to rent on Hurr. Skip the waiting list and access Rosanna's wardrobe using her exclusive code: HURRGIRLROSANNAF.

Find out how to do fashion week sustainably and take a look at Rosanna's last fashion week wardrobe.

Looking for sustainble occasion wear? Find out how these chic wedding guests sourced their outfits without harming the planet.

Launched at London Fashion Week, read about Read about the clothes hanger that's making fashion distribution more sustainable.

LFW: Rosanna Falconer Shows How To Rent Your Fashion Week Wardrobe
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