My real initiation into the world of fashion designing started from there. I set up a small workshop in the basement of my home and, together with a tailor, and started catering to friends and family. Slowly but surely the word spread about my designing skills and I plunged into the fashion world. Even now the brand is bigger, I make sure to spend time with the artisans and the tailors working on our new creations and explorations. I’m always busy with meetings too; having discussions with the production team, the design team, the marketing team, the sales team and the accounting team. I have always believed in the fact that it is necessary to continuously evolve, which makes me take up new projects, meet new people and explore different crafts.
It feeds my soul when a satisfied customer tells me how they appreciate my designs and my initiatives into sustainability. Nonetheless, being a designer on the sustainable path, the resources available are very limited. You need to be very creative with the designs, the materials and the colours at hand. Keeping the quality up to the highest mark and still staying in the path of sustainability is one of the challenges that I face on a daily basis, and the artisans on the team are always helping me with their sheer creativity.