Search
Close this search box.
Case study 

Gucci Equilibrium

Eco-Age devised and created equilibrium.gucci.com, a platform that housed compelling content showcasing the stories and science behind environmental and social impact at GUCCI.

COMMUNICATION STRATEGY
CREATIVE CAMPAIGNS
CONTENT AND EDITORIAL
As part of Kering Group, GUCCI has been working on strict sustainable programs since 2008. GUCCI was looking to solidify its ESG strategy and start communicating on sustainability. Following a stakeholder engagement program, Eco-Age identified customer communications as a priority focus area for GUCCI.
equilibrium.gucci.com was the first ever CSR website of its kind to be launched by a luxury fashion brand. Its launch was featured in over 15 top tier publications including Vogue and WWD and has been one of the highest traffic driving platforms for GUCCI.