In keeping with Second-hand September, Vestiaire’s emphasis on pre-owned fashion is grounded in an environmentally conscious way to shop. As demonstrated throughout the pop-up, the environmental benefits of shopping pre-owned can dramatically reduced the amount of natural resources used within the fashion industry, reduce water-pollution and land degradation, and significantly lower the amount of clothing waste ending up in landfill. For Livia Firth, the environmental focus of the pop-up “gives the opportunity for anyone attending any event the opportunity to get a luxury pre-loved item here.”
Vestiaire Collective is also running a rental suite for celebrities and VIPs participating in the Green Carpet Challenge at this Sunday’s event. Challenging celebrities to consider the environmental impact of their fashion choices and raise awareness of sustainable issues, the Green Carpet Challenge encourages attendees to wear a piece that highlights a sustainable approach to fashion. In providing vintage couture and pre-loved occasion wear, considering sustainable fashion whilst attending such events offers a simple eco-solution to otherwise one-off outfits.
Sophie Hersan, co-founder and fashion director at Vestiaire Collective, says: “When we started Vestiaire Collective, we had a desire to evolve fashion and place circularity at the heart of the industry and customer mindset.” Now, with over 8 million members on the resale site, the collaboration with CNMI and Eco-Age highlights how the industry has evolved to bring sustainable fashion to the forefront of everyone’s mind.
The Vestiaire Collective x Green Carpet Fashion Awards pop-up boutique took place from 18th-23rd September 2019. Visit VestiaireCollective.com to find out more.
See all of the GCC looks from this year’s Green Carpet Fashion Awards, Italia.
Find everything you need to know about the Green Carpet Fashion Awards.