For the first virtual edition of the Green Carpet Fashion Awards, Italia, guests from all over the world were united on the digital green carpet in a shared commitment to sustainable fashion. Here are just a few of our favourite looks from the night.
For the past three years, the Green Carpet Fashion Awards has invited celebrities and designers alike to showcase their most innovative sustainable looks for a special ceremony at Milan’s La Scala Theatre. Yet with 2020 prompting us all to do things a little differently, this year saw guests from around the globe take on a particularly innovative way of showing their ethical attire to the world.
Ahead of Saturday’s virtual edition of the awards, leaders and disruptors within the industry came together on the first ever digital green carpet. Each shared videos revealing their chosen outfits for the night, and telling stories about the creation of and message behind what they were wearing. While Robert Downey Jr, Julianne Moore and Iman opted for the most treasured items from their wardrobes, Ellie Goulding, Iris Law, Matilda de Angelis and more worked with global luxury brands to create their sustainable looks for the night.
From historic Italian fashion houses Prada and Valentino to newer names such as Andrés Acosta and Stella Jean, designers rose to the challenge in true green carpet spirit, proving that the most striking of evening wear can be created without putting a strain on the Earth’s natural resources. Their creations showcased innovations in both materials and mindset; from gowns made with regenerated plastic, to dresses from archive collections being re-found and re-celebrated.
Below is a selection of just a few of our favourites. Head over to the digital green carpet to explore all the outfits from the night and watch the exclusive videos to learn more about each look.
Prada X Matilda de Angelis
Diesel x Yovanna Ventura
Yovanna Ventura wears Diesel on the digital green carpet for the Green Carpet Fashion Awards 2020.
This Green Carpet Challenge look is an upcycled fusion of iconic Diesel silhouettes and bold, distinctive motifs. The long souvenir jacket has been reinvented as a dress and is covered in a collection of iconic embroideries from the past decades of Diesel, which depicts the brand’s story and heritage. The look features LENZING™ ECOVERO™ viscose and LENZING™ Tencel™ lyocell made from certified renewable wood sources.
Stella Jean x Tamara Pizzoli
Tamara Pizzoli wears Stella Jean on the digital green carpet for the Green Carpet Fashion Awards 2020.
In true Stella Jean style, Tamara’s Green Carpet Challenge look is as conceptual as it is beautiful. The fabric is salvaged from deadstock mens shirting fabric, refashioned into a chemisier-dress. The brightly coloured floral placements are hand-painted and embroidered by Italian artisans working from home in Umbria, Marche, Abruzzo, and Latium. Advocating artisanal heritage craft is a firmly-rooted aspect of Stella’s label, with previous GCC looks showcasing traditional handwork from all over the world.
Zegna x Parker Sawyers
Parker Sawyers wears Ermenegildo Zegna XXX on the digital green carpet for the Green Carpet Fashion Awards 2020.
Parker Sawyers has fully embraced the Green Carpet Challenge by re-wearing an existing look that was originally made from recycled fibres. Zegna’s #USETHEEXISTING project recovers pre-consumer offcuts from Zegna’s manufacturing process and mechanically recycles them, without the use of chemicals, into new fabric. Offcuts from garment manufacturing are often discarded, resulting in a huge amount material and resource waste. Recovering these materials and giving them another life through recycling is an important way to make sure we don’t waste resources.
Miu Miu x Elisa Visari
Elisa Visari wears vintage Miu Miu on the digital green carpet for the Green Carpet Fashion Awards 2020.
Elissa wears a vintage 1960s Miu Miu cocktail dress that has been refashioned for the digital Green Carpet Challenge with one-of-a-kind glass pearl and lead-free crystal embellishments. Wearing and even updating vintage clothing ensures that beautiful garments are kept in use, honoring and remembering the heritage and craftsmanship that went into their creation originally. As the environmental impact of fast fashion becomes increasingly evident, it is essential we celebrate what already exists.
Laura Strambi x Sonya Yoncheva
Sonya Yoncheva wears Laura Strambi on the digital green carpet for the Green Carpet Fashion Awards 2020.
Sonya wears a full length Laura Strambi gown which is an ensemble of expert sartorial tailoring and striking draping techniques. This look illustrates the many ways that different forms of silk can be used and the range of effects that can be achieved using a single fibre. True to Green Carpet Challenge principles, the look has been made from certified organic silk.
Redemption x Alexis Ren
Alexis Ren wears Redemption on the digital green carpet for the Green Carpet Fashion Awards 2020.
Alexis wears archive Redemption for her first Green Carpet Challenge look, selected from one of the label’s past collections. The hand embroidered silk double breasted robe manteau was first worn in 2019 by French super model Cindy Bruna. Prolonging the life of existing garments is a key theme championed by the GCC, and doing so reduces the environmental impact with every re-wear. Redemption is committed to environmental and social responsibility through its Re|Set the Future strategy, addressing areas such as climate action and social impact.