Case Study

Manchester Fashion Week: A Catalyst City Returns

After a decade-long hiatus, Manchester Fashion Week returned with impact — positioned as a global platform for responsible fashion and technology.163 Articles 308M+ Total Reach 500K+ Social Media Views

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The challenge

After a decade-long hiatus, Manchester Fashion Week needed to return with impact, positioning the event as a global platform for responsible fashion and technology innovation.

Our approach

As official media partner, Eco Age led the integrated communications & social media strategy to establish Manchester as a hub for conscious fashion. We shaped the event narrative with our CEO, John Higginson, hosting the opening Heritage and Future-Proof panel, framing Manchester as a ‘catalyst city.’

Tier-1 coverage

We developed and distributed press materials to national and international media, securing tier-1 coverage including Vogue Business, WWD, The Guardian, and BBC.

“Since the very first conversation, collaborating with Eco Age has been nothing short of seamless. They truly understand the vision and bring the highest level of professionalism, ease, and dedication that is simply unparalleled. We are beyond honoured to be working alongside Eco Age — partners who don’t just ‘get it,’ but who elevate every step of the journey.”

— Gemma Gratton, Executive Producer of Manchester Fashion Week

163 Articles308M+ Reach500K+ Views

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