How has your eco strategy developed as you have grown?
As the company has grown, our due diligence for sustainability has become more intentional. Sustainability is a big issue in natural perfumery. How can we use natural resources without exploiting a land or a culture? Poachers don’t just poach animals for skins, there are poachers who will pillage a land for its natural resources often with the goal to sell to the essential oils and natural botanicals market. We therefore research where our botanicals are sourced. For example, as Indian Sandalwood is being threatened in the wild, we purchase ours from the Vanuatu Sandalwood Project. Vanuatu is an island in the South Pacific where local families harvest the trees and it benefits the people of the village. Our frankincense comes from a Somalian Cooperative project committed to granting small, local stakeholders both access and control on the frankincense market which otherwise would be in the hands of the usual big operations.
How challenging has it been to maintain your eco principles?
The most challenging thing has been to find an atomiser that does not have the standard plastic tube attached - we might need to create our own! We’re still perfecting our packaging as well. We’re trying to keep it minimal but still ensure the bottles are protected.
