Elizabeth McGovern Showcases Sustainable Style On The Chaperone Press Tour

By Grace Richmond

Actress and Downton Abbey star Elizabeth McGovern shows that you truly can marry aesthetics with ethics as she promotes The Chaperone wearing sustainable and ethical choices.


In 2011,  Elizabeth McGovern swapped the long skirts and buttoned shirts of Lady Cora Crawley in Downton Abbey for a white Gucci gown made sustainably using up-cycled wool for Cannes Film Festival, becoming the first celebrity to take on the Green Carpet Challenge after it was launched by Livia Firth.

Now Elizabeth has taken on the Green Carpet Challenge once again as she embarks on an international press tour to promote her latest film The Chaperone - which she both starred in and co-produced.

Creative director and stylist Mary Fellowes, who styled Elizabeth for this tour, says: “It has been a total honour to style the twinkling, thinking star that is Elizabeth McGovern for the press tour for the movie she produced and stars in, The Chaperone. The brief from her and Livia Firth - who kindly connected us - was to weave in ethical, sustainable choices, from accessories to RTW, throughout her tour”.  

And whilst ‘sustainability’ is seemingly a hot topic in fashion at the moment, building a covetable, conscious and (just as important) comfortable collection of outfits wasn’t quite as easy as Elizabeth and Mary have made it look.

Mary continues: “With regards to red carpet dressing and ethical fashion, the industry has a long way to catch up.”  Undoubtedly there are teams of brands doing great things in sustainability, but it needs to be across the board, in every brand’s philosophy and in every fashion PR’s ‘sample set’. So that when Elizabeth has a fitting, we incorporate pieces that have a story to tell, whether its vintage or voted-on by Eco-Age.

And yet, Elizabeth has once again stepped up to the task and executed it beautifully. The Green Carpet Challenge lives on, and here are her looks to show you why…


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Learn more about the Green Carpet Challenge and see all of the GCC looks.

See how Emma Watson wore sustainable looks for the Beauty and the Beast Press Tour.

Elizabeth McGovern Showcases Sustainable Style On The Chaperone Press Tour