Eco-Age in the News

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JULY 2019

Green Carpet Talent Competition names 2019 finalists

The Green Carpet Talent Competition, which challenges emerging designers to redefine sustainability in fashion, has shortlisted five rising stars for The Franca Sozzani GCC Emerging Designer Award, which will be presented at the Green Carpet Fashion Awards in Milan on September 22.

Pirarucu Leather awarded GCC Brandmark

Pirarucu, an alternative leather made from Pirarucu fish skin, has been recognised by Livia Firth's Eco-Age and awarded a GCC Brandmark, a guarantor of sustainable excellence.

Osklen, premiato da Livia Firth -

La direttrice creativa di "Eco-Age" ha premiato Oskar Metsavaht, fondatore del brand brasiliano, per l'introduzione della pelle del pesce Pirarucu nei processi produttivi. Da sempre considerato materiale di scarto, oggi ha una nuova vita (sostenibile)

How to quit fast fashion without breaking the bank

The UK recently voted on a "fast fashion tax" that would target large clothing producers, with the proposed laws designed to stop large retailers sending waste to landfill and introducing incentives for reuse. However, the legislation didn't pass with ministers arguing that current regulations were enough.

In Conversation with Livia Firth - The Frontlash

Livia Firth, co-founder and creative director of sustainable consulting company Eco-Age and founder of the Green Carpet Challenge, is relentless, vivacious, and remarkably positive. For her, the growing obsession with cheap, fast fashion is a major driver of devastation to both people and planet.

Why cotton is the world's most polluting fabric - and what you can do about it

The fashion bizz gets a tough enough time (and rightly so) for being one of the world's most-polluting industries. Add in the fact that the most prevalent material in our clothes is also one of the worst culprits in polluting the planet and you can see why cotton is currently public enemy #1.


JUNE 2019

The Impact Of Fast Fashion And Cultural Appropriation On Guatemalan Artisanship

It's no secret that fashion is getting cheaper and cheaper, and we are consuming it faster than ever. Fast fashion giants offer prices that are hard to beat, encouraging shoppers to consume quantity over quality. Due to the low prices, many customers end up treating their clothes like they are disposable.

India's eco-warriors share practical tips on how to live more sustainably

For sustainability to succeed, we need to start talking about specifics - where to find inspiration and ideas for a better future and how to lead by example. ELLE talks to notable voices on creating a sustainable future. Dia Mirza Actor, producer and UN Environment's goodwill ambassador for India, Dia Mirza talks about why saving the earth means saving us.


From Ryan Reynolds to Emma Watson: 6 Eco-Friendly Clothing Picks From Star-Loved Brands

Dress down with an elevated conscience in these off-duty duds sustainably crafted with vegan and recycled materials. The Hollywood Reporter takes a look at six pieces from brands loved by Regina King, Patrick Dempsey and more. 1. Alternative Ryan Reynolds has worn T-shirts by the Atlanta-based brand that uses sustainable materials including organic cotton and recycled polyester; $28, .

MAY 2019

What Is Metal-Free Leather And Why Are Brands Promoting It As Sustainable?

The Scandinavian-designed, Italian-made shoes and bags of ATP Atelier are getting metal-free leather spotted on the arms of chic style-setters across the globe. Around 85% of ATP Atelier's range is made from vegetable-tanned leather, instead of the more common chrome-tanning process, as part of the brand's commitment to sustainable choices.

Action Speaks Louder Than Words, According to Sustainability Specialists

In the ongoing battle to try to make consumers more sustainable, statistics are often the weapon of choice. But as for what will actually make shoppers change their everyday behavior and adopt more planet-saving habits, that on-the-ground strategy encompasses more varying directives.


What's on in May? A curated agenda of exhibitions and experiences

When it comes to the Arts, it's hard to know where to look for the best openings, launches and exhibitions, as there is so much on offer and the choice can be overwhelming.

APRIL 2019

Why we should ban fast fashion, according to Livia Firth - green+simple

The Eco-Age co-founder's mission to make sustainable fashion the norm Growing up in Italy in the '70s and '80s, sustainable living wasn't a hashtag on social media or a way you describe your lifestyle to your colleagues or neighbours, it was just "living," says Livia Firth.

6 ways to become a more ethical shopper

What exactly does it mean to buy more ethically and sustainably, from a consumer perspective? The two terms are definitely buzz words at the moment, and their definitions closely interlinked. "They should be considered synonymous," says Simone Cipriani, the head of the UN's Ethical Fashion Institute. "Ethical has to [mean] sustainable, socially and environmentally."

Largo ai giovani designer -

Il distributore mondiali del lusso online ha affidato alla celebre gallerista Rossana Orlandi, nota per saper individuare nuovi creativi, la sezione casa della piattaforma, terreno per collaborazioni con giovani talenti

Arrivano le sneakers fatte con gli scarti di mela, la nuova linea Vegan di Womsh - LifeGate

Le sneakers sono un accessorio immancabile per chiunque, ma non si sente spesso parlare di "sneakers vegan italiane". Questo nuovo tipo di calzatura sta cambiando le regole dell'industria della moda, ancora troppo impattante sull'ambiente, dall'interno. Non sono semplici scarpe, ma il simbolo di un approccio sensibile e olistico ai temi del design e della produzione che guida l'azienda Womsh sin dalla sua nascita nel 2011.


7 Sustainable, Star-Approved Fashion Labels to Honor Earth Month

When it comes to the Hollywood event circuit, initiatives such as Suzy Amis Cameron's Red Carpet Green Dress (which recently celebrated its 10-year anniversary) and Eco-Age's Green Carpet Challenge have long advocated for earth-friendly dressing. And a growing array of luxury designers, mainstream brands, and rising labels are joining the mission to mind the environment beyond the step-and-repeat.


Eva Herzigova e Livia Firth al Salone del Risparmio: così la moda diventa sostenibile

La conferenza di Tendercapital sulla sostenibilità con Carlo Capasa, Livia Firth, Eva Herzigova e Rossana Orlandi

O, The Oprah Magazine, April 2019


MARCH 2019

Alberta Ferretti teams up with Eco-Age for the launch of 'Love Me' Collection

Guests including Arizona Muse, Eva Herzigova, Doina Ciobanu, Rosanna Falconer and Niomi Smart joined Italian designer Alberta Ferretti and Livia Firth at Mr Fogg's House of Botanicals to launch the ‘Love Me’ Collection with support from Eco-Age.

Alberta Ferretti Is Starting Her "Journey Into Sustainability" With a Little Help From Eco-Age

It's been said that for young designers, building a sustainable brand should be a no-brainer because they're starting at zero. They can implement the right materials, practices, and strategies from the beginning, while established designers may have years-or decades-of processes more or less set in stone. You can't move backwards .

Livia Firth And Alberta Ferretti Team Up To Tackle Fast Fashion

Livia Firth bristles a little at the word "conscious". The Eco-Age creative director and Green Carpet Challenge founder has been championing sustainability in the fashion industry for over a decade, but she is wary of the buzzwords that come with the territory.

Alberta Ferretti lancia una linea green con Eco-Age -

Mary Charteris, Alberta Ferretti, Arizona Muse e Doina Ciobanu Alberta Ferretti lancia la collezione Love me, avviando un processo di integrazione della sostenibilità che coinvolge l'intero processo produttivo e si spinge anche oltre, incoraggiando i consumatori a fare scelte sempre più consapevoli e responsabili dal punto di vista ambientale.


Need a New Dress for Awards Season-or Just Friday Night Dinner? Rent It at Armarium and Eco-Age's Pop-Up in Los Angeles

It's an understatement to say that fashion's sharing economy has changed dramatically. Think back to just three years ago, and the concept of renting a dress-likely after dozens of women had already rented and worn it-felt revolutionary, but also a little . . . well, intimate. Who wants to share clothing with strangers?



5 actually attainable New Year's resolutions to make this year

Yu Tsai for Harper's Bazaar We can all be a little overambitious when it comes to making New Year's resolutions and, while there is nothing wrong with being hopeful about what you can achieve, failing them can mean that we end up feeling even worse about ourselves than when we started.



The Meghan Markle Effect: Has She Really Changed The Fashion Industry?

A bride holds hands with her husband, hours after saying 'I do'. Camera bulbs flash. Onlookers cheer. The newlywed, dressed in a dazzling white dress, smiles and waves to well-wishers, before sliding into a sports car to be whisked away to her wedding reception.

Britons cut spending in search for an ethical Christmas

Unwanted presents, non recyclable wrapping paper, and a mountain of plastic - more Britons than ever are trying to avoid the unethical elements of Christmas this year. It comes as charities warn of the environmental impact of the big day, with huge amounts of rubbish filling landfills, oceans and rivers.



Trawling for trash: the brands turning plastic pollution into fashion

Stella McCartney, Gucci and Adidas among companies inspired by 'Blue Planet effect'

60 million unwanted Christmas presents being bought - what to get instead

The UK population will receive almost 60 million unwanted presents this Christmas - at a cost of £380 million, a survey suggested. More than half of the 2,000 people surveyed in a recent YouGov poll said they receive at least one unwanted gift per year at Christmas, with bath products taking the top spot.