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Case study 

Reformation

Eco-Age and Reformation partnered to assess the sustainability performance of eleven brands communicated as leaders in sustainability in fashion, with a view to analyse the commitments made, progress achieved and markers of true leadership within the industry.

MARKET ASSESSMENT
BEST PRACTICE AND AMPLIFICATION
BENCHMARKING
Reformation wanted to understand how its sustainability strategy aligns with its peers and to identify opportunities for improvement, with the aim to maintain its position as a global leader in sustainability in fashion and a force for good for society and the environment. In an industry dominated by self-regulation, Reformation’s goal was to measure progress YoY for internal tracking and external engagement.
The assessment created by Eco-Age scored brands based on their performance across twelve topics, which were selected by analysing commonly addressed issues within existing industry frameworks, such as B Corp, the Global Reporting Initiative and the UN Sustainable Development Goals.
Reformation published its score, including a breakdown per topic, in its annual reports, highlighting key areas for improvement and the steps it would take to address these in the subsequent year. Eco-Age re-assessed Reformation against the framework in 2020 and 2021.
Eco-Age also reviewed the benchmark each year, strengthening it to reflect the key industry movements and ever-changing sustainability landscape. In 2021, 5 new topics were added to reflect key topics commonly addressed within existing industry frameworks, such as the Future-Fit Business Benchmark, the Global Reporting Initiative (GRI), and the UN Sustainable Development Goals (SDGs).