Sjaniël was raised as a farm girl in the very rural North West of South Africa and moved to the US as an au-pair for a year at the age of 18. Whilst there, as part of her cultural exchange visa programme, she did a course in makeup artistry which first sparked her passion for beauty. Sjäniel worked as a model for 15 years before moving to London where her love for all things health and wellness grew, culminating in a qualification as a nutritional therapist. Six years later she has been working exclusively as a holistic makeup artist, combining her expertise in nutrition and health with clean beauty.