What advice would you give to anyone hoping to launch a sustainable business?
A wise friend once told this wonderful acronym: JFDI – Just F****** Do It. If you feel passionate enough about something to imagine working on every day of your life then the worst thing you can do is not give it a go. Most importantly do it now, don’t waste anymore time.
Do your research. Being a sustainable business means unfortunately that you are being held even closer to the magnifying glass on how ‘sustainable’ you are.
Be content with your product but know that it won’t be perfect. It’s with your customer feedback and platforms like Eco-Age that you can get the necessary feedback to perfect your products and keep evolving them.
Which other sustainable businesses have inspired you?
In terms of transparency and sheer growth I would have to say Everlane have been a great example of a successful sustainable business. I l love that fact that you can see exactly what factory has been used for each product whilst still maintaining a great aesthetic with an achievable price point.
I would also have to say that BAM inspired me as I got my first pair of bamboo leggings from them, which got me thinking of alternative fabric choices.
Lastly, I know this isn’t ONE business as such, however I am constantly being inspired by the women in my life who have set up businesses or are about to; from setting up a floristry or upholstery business or a soon to launch skincare range. These women are all thinking about sustainability as the foundation of their business which is just amazing. With the help of these ladies and all the wonderful Evamoso family behind us we’re well on our way in making sustainably-sourced clothing the new norm.