French brand Jarod-Pi produces limited edition ethical clothing for men and women using nickel-free dyes, certified organic and recycled fabrics. We spoke to founder and designer Roxane Kadoche about the inspiration behind the brand.
What inspired you to launch Jarod-Pi?
There are so many reasons, both animal and environmental; you start with vegetarianism, and over the years, everything becomes natural and conscious. After 17 years working in retail, I realised a radical life change was needed. My sister was already vegetarian, then vegan, and she was my inspiration because she had great difficulties finding clothes without animal matter, that were also ethical and cruelty-free.
In 2017, the “Jarod-Pi” project was born.
Jarod-Pi stands for: Justice Animal Rights Or Disappearance. It is a sustainable brand that respects the planet and all living things that breathe without having to give up style. We create high quality products, produced in limited numbers. We did not want to “over-produce” to ensure the exclusivity of our collections, and be the opposite of fast-fashion. We wanted to highlight the uniqueness of each product without ever losing sight of three fundamentals: ethics, quality and trend.