Superheroes of Salcombe Josie and Juliette’s love for sparkling oceans and sandy beaches lead them to create their yoga wear brand, Planet Warrior. Having been awarded the Eco-Age Brandmark, these wonder women discuss what keeps them motivated in building an eco-business from the ground up.
What inspired you to launch Planet Warrior?
Growing up by the beach, we had become concerned with the growing amount of waste harming the oceans. After learning that a staggering 91% of plastic is not recycled, we wanted to make use of the waste plastic that is already out in the world. When we did our research, we learnt that there was an opportunity to use this waste in a variety of amazing ways. We both love fitness and yoga but found it impossible to get truly inspiring and stylish designs that didn’t arrive in plastic bags when you ordered them! The two ideas went hand in hand and our eco-yoga wear made from recycled plastic bottles with eco-packaging was born.
What are your sustainable priorities for the business?
We have launched Planet Warrior as a fully eco-business from the ground up, and our number one priority is to have sustainability considered at every level. Our priorities are to ensure we are reusing waste products where possible and anything newly produced must be bio-degradable or recyclable, down to our stickers and packaging paper! We are focusing on being a slow fashion brand, releasing considered collections which can be enjoyed for years to come.