Do you feel pressure from your customers to be more eco?
In general, we have wonderful feedback from our customers that say they love our ethos and quality of perfumes. However, we do receive some feedback that we could work harder to minimise our packaging, which is something we are in the process of finding a solution for.
What advice would you give to anyone hoping to launch a sustainable business?
Look to the supply chain to find a way to help empower those workers, potentially with upcycled waste from the product development.
Which other sustainable businesses have inspired you?
Warby Parker, Tata Harper, LXMI
What have been the main prohibitors to your progress in building a sustainable business?As a former social worker who worked in the non-profit sector, learning a new skillset has been very challenging. Because we are based in London, managing the day to day overseas operations in Morocco has been challenging due to the distance but we are working hard to build more efficient practices.
What have been your biggest milestones and triumphs until now?
Launching on Net-A-Porter has been our biggest triumph and a dream come true!