Based in Amsterdam, OSIER started out with a mission to create beautiful accessories that are kind to both animals and the planet. Its vegan bags are made from apple waste biomaterial, that gives the feeling of a luxurious plant-based leather, as well as recycled lining fabrics and organic cotton dust bags. We spoke to founder Theresa Jentzsch about her journey to starting a business based on the principals of sustainability, transparency and quality.
What inspired you to launch OSIER?
I always knew that I wanted to run my own company. My parents run their own green energy business, so sustainability and entrepreneurship are part of our family’s DNA. When I turned vegan five years ago, I knew that I had found my calling. Eating a vegan diet felt easy, especially with the abundance of options out there, but bothered me were the fashion choices. It missed luxurious, timeless and chic pieces that made me feel like I didn’t have to choose between ethical and fashionable but instead combine both aspects. This is how the idea of OSIER, a creative and independent brand living for sustainable, timeless and ethical design was born.
What are your sustainable priorities for the business?
Our mission is to revolutionise the fashion industry with a focus on sustainability, transparency and quality. With every business decision we take, we ask ourselves the question if this project, material or design adds to our goal to continuously be better and do better. Sustainability is a journey that’s never complete. We are always on the lookout for the most ethical ways to source and manufacture and collaborate with innovation labs to create new materials for future collections. All that being said, our biggest sustainable priority is creating vegan luxury accessories. We would never use leather or other animal-derived materials for our products.