Jed and Will, co-founders of Rise & Fall, have built their business with transparency at its core. Making a point to understand the supply chain from end to end, they are creating luxury products with a focus on ethical practices. This Christmas, they will be using gifting for good to help Centerpoint in the battle against homelessness. Here is an insight into the inner workings of the brand…
What inspired you to launch Rise & Fall?
Our own experience searching for bedding. I wanted something super comfortable and I wanted to know both where and how it had been made. It was such a difficult process. I didn’t understand the jargon, prices seemed extortionate and no one could tell me which sheets would actually help me sleep better.
What are your sustainable priorities for the business?
We want to create the new standard for normal within our industry, proving that you can create premium products in a sustainable way and deliver them at a reasonable price. In terms of sustainability, that manifests itself through the reduction of carbon emissions. That’s why we have chosen to partner with a manufacturer who runs entirely on green energy, recycling and reusing 99% of the water used in production. We are also currently working on a project to start tracking our water and power usage so that we can set real targets for continual improvement.