Hassan Pierre, Caroline Scheufele, Amanda Hearst | Photo credit: Vivien Killilea Best (Getty Images)
Last night, the second annual Maison-de-Mode Sustainable Style Gala was hosted by the ethical fashion retailer’s founders Hassan Pierre and Amanda Hearst at Sunset Tower in LA, ahead of the Oscars tonight.
The evening saw sustainable leaders come together to celebrate sustainability within the fashion industry. Chopard co-president and creative director Caroline Scheufele was honoured with the Designer of the Year award.
Petra Nemcova and Caroline Scheufele | Photo credit: Vivien Killilea Best (Getty Images)
Caroline Scheufele, who was awarded in recognition of the pioneering work Chopard achieved with The Journey to Sustainable Luxury leading to the Maison’s achievement of an 100% ethical gold supply chain, said in her speech that her sustainability journey began in Los Angeles, during the Oscars weekend in 2012 when she met Livia Firth. “She famously asked me where my gold was from to which I replied, ‘from the bank!’ After six years of hard work and commitment from everyone at Chopard and our amazing partners, I am so proud to say that today I know EXACTLY where all Chopard’s gold comes from. I am really looking forward to deepening our work on the Journey to Sustainable Luxury and achieving many more milestones in this industry.”
Giulio and Roberta Bonazzi | Photo credit: Vivien Killilea Best (Getty Images)
As you might expect from an event celebrating sustainability, the Gala had been designed with the planet in mind. Interior designer Sasha Bikoff designed the event, creating a 2,000 square foot custom carpet in collaboration with Aquafil made of ECONYL® regenerated nylon. The gold and white design was inspired by the glamour of the Oscars. Last year, ECONYL® was also used to design the beautiful carpet for the Green Carpet Fashion Awards and was later re-used for our Milan office opening party. After this event, the worn part of the green carpet will be recycled at Aquafil’s Carpet Recycling Plant in Phoenix, while portions of the carpet that remain in good condition will be reused. Giulio Bonazzi, chairman and CEO of Aquafil, stepped onto the red carpet wearing a tuxedo by Tiziano Guardini made from ECONYL®, with his wife Roberta Bonazzi (who wore a full A-LAB Milano look also made from ECONYL® regenerated nylon), said: “The fashion world is embracing sustainable sourcing, materials and processes and we are excited to have ECONYL® as part of this important revolution.”
Furthermore, custom organic silk table cloths by Taroni, a GOTS (Global Organic Textile Standard) Certified Factory have been used in the event production and florals will be repurposed and composted by Repeat Roses.
Read more about Chopard’s The Journey to Sustainable Luxury.