The Green Carpet Challenge® (GCC®) enters its eighth year bringing dynamic change in the fashion industry to life by showcasing the best looks at the Cannes Film Festival. As the film festival comes to an end, we wanted to share a recap of the moments where The Green Carpet Challenge truly took over.
‘From couture to t-shirts, landfill is full of garments that have been unnecessarily discarded. Particularly in today’s climate, it seems wilful and ridiculous that such garments are not cherished and re-worn for a lifetime.’, says Cate Blanchett.
Cate also chose to wear jewellery by Chopard. Launched in 2013 in partnership with Eco-Age, The Journey to Sustainable Luxury is Chopard’s commitment to sourcing responsibly and helping the real people in its supply chain who are all too often overlooked.
‘All of our GCC looks in Cannes this year, highlight the strides that designers and stylists are taking. Each look moves us further down the road towards a sustainable industry. It is no longer far- fetched to imagine that we will soon have mainstream red carpet events entirely featuring sustainable looks. I believe that day is around the corner.’ Livia Firth.