Industry Insights

Chopard at Cannes Film Festival – A History

20/05/2019 | by

See all of the past GCC Chopard looks at Cannes Film Festival.

Since 1998, Chopard has been the official historic partner of the Cannes Film Festival by crafting the legendary Palme d’or in Fairmined gold in its workshops, and regularly adorning the world’s most talented actors as they step onto the red carpet. In 2018, the Maison announced it’s commitment to 100% ethical gold as part of their Journey To Sustainable Luxury in partnership with Eco-Age – a vision which is now represented more and more on the montée des marches red carpet in Cannes. 

See all of the past #TheJourneyToSustainableLuxury looks at Cannes Film Festival, from 2015 to today: 

2019

2018

After announcing at Baselworld its commitment to using 100% ethical gold, Chopard launched its first responsibly-sourced Paraiba tourmaline in its Green Carpet Collection, worn by Julianne Moore in Cannes.
Cate Blanchett wore jewellery by Chopard as part of The Journey to Sustainable Luxury.
Model and philanthropist Petra Nemcova took on The Green Carpet Challenge for the entire festival. Working with Eco-Age, Chopard and a number of independent designers Petra’s looks featured beautiful organic silks, upcycled crystals, natural dyes and made use of deadstock fabrics that may have otherwise been discarded.

2017

Julianne Moore wearing Chopard's Green Carpet Collection responsibly sourced emeralds.

2016

Doutzen Kroes is wearing Chopard's Green Carpet Collection bracelet and ring in Fairmined gold.

2015

Livia Firth wears a Stella McCartney dress and Roger Vivier #30wears clutch with Chopard jewellery as part of their Journey To Sustainable Luxury.
In 2015, Marion Cotillard teamed up with Chopard to design a Green Carpet Challenge capsule collection in art-deco inspired design set with opals.

More from Eco-Age

Diamonds: A True Story
A Lunch to Launch ‘Love Me’ by Alberta Ferretti with the support of Eco-Age
Bringing Business To Life: Kalinko
How Could Brexit Affect the British Fashion Industry?