Following the tenth birthday of the GCC earlier this year, Eco-Age launch ‘Make Every Step Count: The New Decade Guide to the Green Carpet Challenge. Here are our ten commandments for true sustainable style, both on and off the red carpet.
This year, the turn of the decade meant that the Green Carpet Challenge has been putting sustainable luxury on the red carpet for a whole ten years. Since Livia Firth first attended the Golden Globes in 2010 wearing an upcycled wedding dress, celebrities and designers alike have come together to put sustainability in the spotlight and banish the myth that glamour and responsible dressing can’t go hand in hand.
The past decade has seen some of the biggest names in Hollywood rise to the Green Carpet Challenge; including Meryl Streep, Julianne Moore, Lupita Nyong’o, Cate Blanchett, Viola Davis, Emma Watson, Thandie Newton, Olivia Coleman and many more. Second hand and vintage have made regular appearances on the red carpet, and it has even provided a platform for designers to showcase the newest innovations in sustainable textiles. The movement has also seen the conversation around sustainable fashion extend beyond the red carpet and into the everyday choices of individuals, as people worldwide become more conscious of what they wear. Last year, sustainability was identified in the Lyst report as one of the key movements of 2019, and if anything solidified the changing face of sustainable luxury, it was the appearance of a Chanel reusable water bottle on the red carpet at the Grammys this month.