GCFA, Italia 2019: Vestiaire Collective Launches Milan Pop-Up

19/09/2019 | by Julia O'Driscoll

Luxury pre-owned fashion brand Vestiaire Collective has partnered with Camera Nazionale della Moda Italiana and the Green Carpet Fashion Awards to launch a pop-up shop in the heart of Milan to highlight the importance of sustainability within the fashion industry. As Milan Fashion Week 2019 begins and the Green Carpet Fashion Awards are set to take place this Sunday, online platform for desirable pre-owned fashion Vestiaire Collective has collaborated with Camera Nazionale della Moda Italiana (CNMI) and Eco-Age to highlight the power of collaboration within sustainable fashion. Their pop-up in Tearose Boutique is the first resale to retail concept shop in Milan; open from the 18th September for five days only, the pop-up allows those attending fashion week to shop a unique edit of one-off rare vintage fashion pieces curated by Vestiaire Collective. Located in the heart of Milan’s fashion quarter, the Tearose boutique is the go-to fashion store for local and international fashion lovers alike. Taking over the entire boutique space, the Vestiaire Collective pop-up features a curated selection of pieces dating from the 1960’s right up to contemporary vintage pieces from the late 1990’s and early 2000’s. Amongst the collection, find 1970’s Valentino and Givenchy couture, ready-to-wear Chanel, Versace and Armani, in addition to vintage accessories from Cartier and Chloe. Vestiaire Collective’s VIP team are also providing one to one sessions so shoppers can find out how to sell directly on the site themselves.

In keeping with Second-hand September, Vestiaire’s emphasis on pre-owned fashion is grounded in an environmentally conscious way to shop. As demonstrated throughout the pop-up, the environmental benefits of shopping pre-owned can dramatically reduced the amount of natural resources used within the fashion industry, reduce water-pollution and land degradation, and significantly lower the amount of clothing waste ending up in landfill. For Livia Firth, the environmental focus of the pop-up “gives the opportunity for anyone attending any event the opportunity to get a luxury pre-loved item here.”

Vestiaire Collective is also running a rental suite for celebrities and VIPs participating in the Green Carpet Challenge at this Sunday’s event. Challenging celebrities to consider the environmental impact of their fashion choices and raise awareness of sustainable issues, the Green Carpet Challenge encourages attendees to wear a piece that highlights a sustainable approach to fashion. In providing vintage couture and pre-loved occasion wear, considering sustainable fashion whilst attending such events offers a simple eco-solution to otherwise one-off outfits.

Sophie Hersan, co-founder and fashion director at Vestiaire Collective, says: “When we started Vestiaire Collective, we had a desire to evolve fashion and place circularity at the heart of the industry and customer mindset.” Now, with over 8 million members on the resale site, the collaboration with CNMI and Eco-Age highlights how the industry has evolved to bring sustainable fashion to the forefront of everyone’s mind.

The Vestiaire Collective x Green Carpet Fashion Awards pop-up boutique took place from 18th-23rd September 2019. Visit VestiaireCollective.com to find out more.

Discover what happened when Rosanna Falconer visited the Vestiaire Collective pop-up in Milan to find the perfect vintage gown for the GCFA, Italia 2019.

See all of the GCC looks from this year’s Green Carpet Fashion Awards, Italia.

Find everything you need to know about the Green Carpet Fashion Awards.