For the first virtual edition of the Green Carpet Fashion Awards, Italia, guests from all over the world were united on the digital green carpet in a shared commitment to sustainable fashion. Here are just a few of our favourite looks from the night.
For the past three years, the Green Carpet Fashion Awards has invited celebrities and designers alike to showcase their most innovative sustainable looks for a special ceremony at Milan’s La Scala Theatre. Yet with 2020 prompting us all to do things a little differently, this year saw guests from around the globe take on a particularly innovative way of showing their ethical attire to the world.
Ahead of Saturday’s virtual edition of the awards, leaders and disruptors within the industry came together on the first ever digital green carpet. Each shared videos revealing their chosen outfits for the night, and telling stories about the creation of and message behind what they were wearing. While Robert Downey Jr, Julianne Moore and Iman opted for the most treasured items from their wardrobes, Ellie Goulding, Iris Law, Matilda de Angelis and more worked with global luxury brands to create their sustainable looks for the night.
From historic Italian fashion houses Prada and Valentino to newer names such as Andrés Acosta and Stella Jean, designers rose to the challenge in true green carpet spirit, proving that the most striking of evening wear can be created without putting a strain on the Earth’s natural resources. Their creations showcased innovations in both materials and mindset; from gowns made with regenerated plastic, to dresses from archive collections being re-found and re-celebrated.
Below is a selection of just a few of our favourites. Head over to the digital green carpet to explore all the outfits from the night and watch the exclusive videos to learn more about each look.