Image: Steve Coogan at the Greed London Film Festival Gala Screening. Credit Liam Arthur.
Michael Winterbottom’s powerful new satire Greed premiered last night during London Film festival with an important message about fast fashion and the true beneficiaries of this industry. Here is why you must see this movie.
Last month, Eco-Age hosted an intimate private screening of Michael Winterbottom’s new satire Greed during London Fashion Week ahead of its official London Film Festival premiere last night. The film stars Steve Coogan as fictional high-street fashion mogul Sir Richard McCreadie, alongside Isla Fisher, David Mitchell, Dinita Gohill and Asa Butterfield, as the group prepare for Sir Richard’s extravagant and tasteless 60th birthday party. Its mockumentary style serves up humour a plenty, but underlying the film’s comedy is a horrifying and thought-provoking commentary on the realities of the fast fashion industry.
“Michael Winterbottom’s Greed is a rare movie,” says Colin Firth, who hosted the screening. “It manages to entertain you and disturb you at the same time, and most importantly, it challenges our deniability. Look out for the scene towards the end where Dinita Gohil’s character describes a single action of hers and its series of consequences. It sticks in the mind as a question for all of us.”