At Eco-Age, we know the power of the red carpet, and The Met Gala is the biggest red carpet moment in the fashion calendar. The first Monday in May is one of our favourite times of year and has seen some of our most powerful Green Carpet Challenge moments, from Emma Watson in 2016 wearing a multi-functional look by Calvin Klein made from recycled plastic bottles, to Emily Blunt, who wore a daring black Carolina Herrera gown, made with vintage 1960’s Italian black wool with a vintage 1940’s French black silk chiffon lining in 2013.
2018 is now the seventh consecutive year that the Green Carpet Challenge has brought cutting edge sustainable design to the world famous Met Ball.
‘It really proves that there are no limits when applying sustainable criteria to fashion at this level,’ says Livia Firth, Founder and Creative Director of Eco-Age, the home of the GCC, ‘This is the seventh year we’ve aligned our mission to bring sustainable design principles to fashion with the theme of the Met Ball. Each year, we work with world class design talent and production, bringing the best from the artisanal supply chain and merging this with cutting edge techniques. Each year it becomes more exciting!’
Delve in to the archives below and follow the history of the GCC at the Met Ball.
2019 – Livia Firth in Richard Quinn
Livia Firth wears a custom Richard Quinn dress, made from Boselli, Italy GRS certified recycled polyester georgette printed in the Richard Quinn studio using Epson digital printing, reducing waste by only printing the required amount of fabric. The base layer is made from a GOTS organic certified silk base from the CNMI Green Carpet Fashion Award winner Taroni Silk. The dress is embellished with upcycled Swarovski crystal stones, all hand-sewn in London. The look is completed with a custom Stephen Jones Millinery headpiece, made from offcuts of felt from previous creations, and wild pheasant feathers collected in the Suffolk countryside. Jewellery by Chopard, as part of The Journey To Sustainable Luxury. The shoes are old Roger Vivier, and the clutch is Buddhi Batiks from the Commonwealth Fashion Exchange.
2018 – Gisele Bündchen in Giambattista Valli
2018 – Livia Firth in Giambattista Valli
Giambattista Valli sourced the organic silk in Livia’s dress from Taroni, founded in 1880 in Como, Italy. Chosen for its commitment to sustainability and responsible production, Taroni was recognised at The Green Carpet Fashion Awards Italia 2017, winning the coveted Sustainable Producer award. Livia also wears jewellery by Chopard as part of The Journey To Sustainable Luxury. This year Chopard announced that by July 2018, it will use 100% Ethical Gold in its jewellery and watch creations.
2017 – Gisele Bündchen in Stella McCartney
2017 – Livia Firth in Laura Strambi
2016 – Emma Watson in Calvin Klein
2016 – Lupita Nyong’o in Calvin Klein
2016 – Margot Robbie in Calvin Klein
2015 – Livia Firth in Antonio Berardi
2014 – Livia Firth in Carolina Herrara
Livia Firth wearing a Carolina Herrara gown made using GCC fabrics, and Chopard jewellery.
2013 – Emily Blunt in Carolina Herrara and John Krasinski in Tom Ford
2013 – Livia Firth in Moschino
Livia wore a dress from an ecological collection from the archives of Moschino, made almost 20 years ago by Franco Moschino.
2012 – Cameron Diaz in Stella McCartney
2012 – Livia Firth in Prada
Livia wore a Prada black panelled gown mixes certified silks, tulle and chiffon with sustainably harvested ostrich feathers and end-of-line British made lace.
2011 – Livia Firth in Stella McCartney
Livia wore a taupe organic silk jumpsuit with recycled embroidery and detachable abaca skirt from Stella McCartney, paired with sandals and a custom-made purse from Roger Vivier.