Discover who won what at this year’s glittering Green Carpet Fashion Awards, Italia 2019:
Last night in Milan, fashion and entertainment’s finest gathered at the iconic Teatro alla Scala for the third edition of the Green Carpet Fashion Awards, Italia, hosted by Camera Nazionale della Moda Italiana in collaboration with Eco-Age.
Kicking off the evening in true Hollywood style, guests including Adut Akech, Jon Kortajarena, Stella McCartney, Dame Anna Wintour, Valentino Garavani, Sophia Loren, Alessandra Ambrosio, Doutzen Kroes, Colin Firth, Shailene Woodley, Barbara Palvin, Elsa Hosk, Amber Valletta, Candice Swanepoel, Eric Underwood, Sinead Burke, Olivia Palermo, Ian Somerhalder, Nikki Reed, Pixie Geldof, Jess Glynne, Kat Graham, Lea T and Toni Garrn descended upon Milan’s La Scala to celebrate and award the changemakers, disruptors, forward thinkers and organisations that are shaping the fashion industry and steering it towards a sustainable future.
Guests walked the carpet before enjoying a champagne reception in the La Scala Square garden, which was designed by the award’s creative director and American Vogue’s international editor at large, Hamish Bowles. This year’s sustainable green carpet covered Piazza La Scala using more than 2,000 square metres of ECONYL ® regenerated nylon. Created from rescued fishing nets and other nylon waste, the carpet provided the backdrop for the event, and following the awards will be recycled or repurposed.
All plants and flowers used in the production of the event will donated to the City of Milan and re-planted after the awards.
The star-studded ceremony saw 12 awards being presented to recipients including Valentino Garavani, founder of Valentino, who was presented with The GCFA Legacy Award; Stella McCartney, who was awarded the The GCFA Groundbreaker Award; and model Doutzen Kroes, who was presented with the Social Media Changemaker award for using her platform for activism.
The CNMI Talent Competition winner of The Franca Sozzani GCC Award for best emerging designer was also announced as Flavia La Rocca.
The GCFA Legacy Award – Valentino Garavani
The GCFA Groundbreaker Award – Stella McCartney
The Social Media Changemaker Award – Doutzen Kroes
The Franca Sozzani GCFA Award for Best Emerging Designer – Flavia La Rocca
The GCFA Visionary Award – Francois Henri-Pinault, chairman and CEO of Kering Group
The Eco Stewardship Award – The Association of Venetian Gondoliers
The GCFA Circular Economy Award – Healthy Seas
The CMNI in Recognition of Sustainability Award – Max Mara and Zegna
The GCFA Award for Technology and Innovation – SprintItaly and SICIT
The Responsible Disruption Award – I Was a Sari
The GCFA North Star Award – NYU Stern Centre for Business and Human Rights and The Union of Concerned Researchers in Fashion
The Art of Craftsmanship Award – Pino Grasso
Valentino Garavani received The GCFA Legacy Award
Sophia Loren presented Valentino Garavani, founder of Valentino, with The GCFA Legacy Award for his iconic work spanning over five decades, championing Italian talent, design and fashion. The award recognised the quality and durability of his label’s creations and the legacy of these pieces being passed on for generations – the opposite of fast disposable fashion “I’m proud and happy to receive this special award in the prestigious Teatro alla Scala – a unique stage for the Italian art, talent and creativity,” said Valentino.
Stella McCartney received The GCFA Groundbreaker Award
Colin Firth and Amber Valletta presented Stella McCartney with The GCFA Groundbreaker Award for her pioneering work. Since the beginning of her career, McCartney has diligently mapped the industry and used evidence to make ground-breaking interventions that lighten the impact of the fashion supply chain and reconfigure it for the future.
Doutzen Kroes received The Social Media Changemaker Award
Royal Ballet dancer Eric Underwood and activist Sinead Burke presented Doutzen Kroes with The Social Media Changemaker Award, for using social media for social good. Kroes is currently at the forefront of creating change through the platform of social media, securing billions of impressions for environmental and social causes including groundbreaking campaign #KnotOnMyPlanet.
Flavia La Rocca received The Franca Sozzani GCFA Award for Best Emerging Designer
Arizona Muse and Sara Sozzani Maino presented the winner of this year’s Green Carpet Talent Competition Flavia La Rocca with The Franca Sozzani GCFA Award for Best Emerging Designer.
François-Henri Pinault received the GCFA Visionary Award
Ginevra Elkann presented François-Henri Pinault, chairman and CEO of Kering Group, with the GCFA Visionary Award. Pinault has allowed sustainability to become a core part of the market value rather than a cost of doing business. He has created powerful tools, such as the Environmental Profit and Loss methodology, in remodelling the fashion industry in favour of the environment.
Healthy Seas received The GCFA Circular Economy Award
Veronika Mikos accepted the The GCFA Circular Economy Award on behalf of Healthy Seas. The Healthy Seas divers were awarded the Circular Economy Award by Prada’s Lorenzo Bertelli, for the heroic story of skill and courage of their specialist team of divers. Divers collect discarded ghost fishing nets that are then combined with other nylon waste and regenerated into ECONYL ® yarn by Aquafil and used throughout the fashion and textile industry.
SprintItaly and SICIT received the GCFA Award for Technology and Innovation
Derek Blasberg, SICIT president Valter Peretti and Massimo Neresini accepting the GCFA Award for Technology and Innovation for SprintItaly and SICIT – who were awarded for their collaboration to tackle issues of waste, pollution and circularity in the leather industry.
I Was A Sari received The Responsible Disruption Award
The Responsible Disruption Award was won by I Was A Sari and presented by actress and singer Lou Doillon. I Was A Sari’s inspiring journey was developed by Stefano Funari in Mumbai where women who were previously excluded from embroidery schools were finally given access to train. The programme has created a legacy of social empowerment and commitment to the circular economy by upcycling saris and empowering women long term. Gucci has partnered with I Was A Sari since the beginning, as this project perfectly encapsulates Gucci’s drive toward social empowerment and commitment to the circular economy.
NYU Stern Centre for Business and Human Rights and The Union of Concerned Researchers in Fashion received the GCFA North Star Award
Colin Firth and Lea T presented NYU Stern Centre for Business and Human Rights and The Union of Concerned Researchers in Fashion – two organisations that have combined world class research on sustainability issues – with the GCFA North Star Award. The award acknowledged two of the most important academic and political research developments in the last 12 months; NYU Stern’s report – Made in Ethiopia: challenges in the garments industry’s new frontier (May 2019) and The Union of Concerned Researchers in Fashion for its tireless and diligent work in aims to change the face of fashion.
Max Mara and Zegna received The CNMI in Recognition of Sustainability Award
Ian Somerhalder and Nikki Reed presented Elia Maramotti, Gildo Zegna and Ermenegildo Zegna artistic director Alessandro Sartori with the The CNMI Award In Recognition Of Sustainability on behalf of Max Mara and Zegna x Use the Existing Project, awarded for their Cameluxe programme.
Pino Grasso received The Art of Craftsmanship Award
The Art of Craftsmanship Award was given on stage by Pier Paolo Piccioli, creative director at Valentino who has long championed craftsmanship in his atelier, to Pino Grasso. For the last 60 years Grasso has championed artisanal embroidery done by hand, Pino Grasso is seen to not only preserve traditional handicraft, but also by avoiding machine embroidery, Grasso minimises carbon emissions.
The Association of Venetian Gondoliers received The Eco Stewardship Award
Shailene Woodley presented 8 gondoliers representing The Association of Venetian Gondoliers with The Eco Stewardship Award for its use of responsibly sourced Australian merino wool in the iconic uniform of its gondoliers, created by Emilio Ceccato in collaboration with The Woolmark Company. “This year’s Eco-Stewardship award links the outfits of 400 gondoliers in Venice with Australia’s finest merino herds thanks to a brilliant project re-connecting a centuries-old-tradition with a centuries-old-fibre,” said Shailene.
All photos by David M. Benett/Dave Benett/Getty Images for Eco-Age.
Read more about this year’s Legacy Award winner Valentino.
Watch as Livia Firth travels to Venice to meet the famous gondoliers and learn more about their iconic uniforms.
Meet all the finalists of the 2019 Green Carpet Talent Competition, and what the judges thought of the designs.
See all of last year’s winners.