Richard Curtis, Cameron Saul, Arizona Muse and Dr Mark Wright, Director of Science at WWF-UK.
This week Bottletop launched the #TOGETHERBAND campaign; which last night Cameron Saul and Oliver Wayman celebrated in central London with Arizona Muse, Livia Firth, Richard Curtis and others. We spoke to Bottletop co-founder Cameron about the campaign and how he hopes it will generate global awareness of the UN’s Global Goals.
After spending nine months teaching health education in Uganda and inspired by the young people he was teaching, Cameron Saul came to the realisation that sustainable design could be a way to generate funding to support that kind of health education. This realisation led to the creation of the Bottletop Foundation, which he launched in 2012 with his father Roger. Bottletop is now both a registered UK charity and a for-profit, mission-driven business creating luxury, sustainable accessories. This week, Bottletop launched its 17-month #TOGETHERBAND campaign, aiming to engage over a billion people with the UN Global Goals in partnership with the UN Foundation, WWF-UK, Project Everyone, Eco-Age, to.org, MECA, Global Citizen and the Founding Partner UBS.
(MORE: BOTTLETOP LAUNCHES #TOGETHERBAND CAMPAIGN ON WORLD EARTH DAY)
Here Cameron tells us more about the inspiration behind the campaign, and the sustainably and ethically-produced friendship bands that are at the heart of it.