The Christmas jumper has become an icon of the festive season, but this oft discarded winter staple is also fast becoming a symbol of Christmas wastefulness. Here are some ideas for enjoying this holiday knitwear without harming the planet.
Today, thousands of people across the UK are donning their ugliest festive sweaters for Save the Children’s annual Christmas Jumper Day, raising money to help create a brighter future for children in the process.
Since it was launched by Save the Children in 2012, Christmas Jumper Day has raised a huge £17 million for children living in poverty in the UK and across the world thanks to participants in schools and offices donating £2 each to charity to wear their jumper to work or school. Its popularity continues to grow each year along with the nation’s love of this winter wardrobe staple, with more than five million people taking part officially in 2017.
But while the tradition of wearing garish knitwear over the Christmas period is helping to raise a lot of money for charity, it’s having a less positive impact on the environment. One in three under 35s reportedly buy a new jumper each year and one in four jumpers purchased are either binned or are unlikely to be worn again once the Christmas season is over.
This disposable view of the Christmas jumper is spurred on by the fact that every shop and supermarket in the high street now sells its own version, with prices starting as low as £10 and under, making this annual craze a big fast fashion business (it was estimated that £220 million would be spent on them in the run-up to Christmas last year).
While we all love sporting a knit emblazoned with festive emblems and a silly slogan, with the devastating social and environmental impact of fast fashion front of mind, here are some ideas to enjoy your Christmas sweater while reducing the impact: