Keep your trusty pair of jeans looking fabulous for longer with our essential denim care tips from the experts at one of our favourite denim brands – Outland Denim, and the Eco-Age textile consultants.
Skinny, straight, cropped or flare, denim jeans are a wardrobe staple to carry you through the seasons – and most of us have at least one pair hanging in our closets. Versatile, reliable, comfortable – you can throw on a pair with a woollen jumper and your ethical sneakers for a casual look, or dress them up for a night out on the town. But for all denim’s merits, this everyday staple comes with a hefty impact on both people and the planet, requiring significant water, chemicals and energy during production and a staggering 3,600 litres of water over the lifecycle of a single pair. And with an estimated 6 billion new pairs of jeans produced each year – that very quickly adds up.
One of the best ways to mitigate some of this impact, aside from investing in jeans from one of the growing number of ethical denim brands, is to keep your jeans for as long as possible – and to do that requires an appropriate level of care.
Here are our top tips for how to protect your denim’s longevity and keep your jeans looking fresher for longer: