With the practice of ‘wardrobing’ (returning worn products to retailers) growing in popularity – 1 in 5 British clothes shoppers between the age of 24 – 35 admitted to doing it – it seems like there definitely could be plenty of space in the market for a rental model, which satisfies the consumer’s desire for new styles, whilst remaining a more sustainable and cost-effective option.
Here at Eco-Age we absolutely love the concept (we can save the planet AND wear new clothes you say…) and really hope this model soon replaces the trend of fast-fashion. To find out more, we caught up with Hurr founder, Victoria Prew, Eco-Age contributor and style icon Rosanna Falconer and Eco-Age’s own Robyn Hamilton and discovered their favourite pieces from HURR – the UK’s first peer-to-peer wardrobe rental platform.
Victoria Prew
By invite only, HURR is home to a beautiful selection of designer clothing, perfect for the next wedding or work do. They even offer a personal styling service, helping you put together a look for a specific occasion. Here Victoria, one of the co-founders of HURR, shares a few of her favourite styles for a summer wedding.
“Over the past two years, we’ve been building a platform for exactly this occasion – and here I finally was, renting from the company we’ve worked so hard to launch.
“For the first evening, the bride and groom held a drinks reception at the Belmond Villa. I rented this gorgeous RIXO London dress, one of my favourite brands that also happens to rent really well on our site. I love their vintage-inspired prints, especially the clash of polka-dot and floral patterns on this particular dress!”