Cost, Location and Marketing
There are a few things to think about when it comes to the admin side of the set-up; costs, location, marketing to name a few. For me, and many of the other brands, I like to be in the pop-up myself so that I can interact with customers, which is one way to keep costs down as you don’t need to hire staff.
Location can be tricky as you want to get it right but keep the costs down. Research is key. Travel around, think about footfall, what are the busy areas? Is it mostly tourists or locals? I always spend a lot of time on the location and around the area beforehand to get a real feel of the place and the people.
When it comes to marketing, if there are other brands involved in the pop-up too then you’re all in this together. Utilise social media channels and word of mouth to create buzz (thank you Instagram!). Get involved in online conversations about sustainability and really cement yourself in the space.