Today, people across the world are coming together to #TakeBackBlackFriday. Ditching a trip to the sales for more mindful activities, people across the world are refusing to buy into the excessive shopping frenzy that Black Friday and Cyber Monday encourage.
Throughout November, Eco-Age and Global Fashion Exchange have been working with our inspiring global communities to spark widespread action against Black Friday. Over the last three weeks we’ve seen the movement gain serious momentum, as individuals, groups and businesses across the Fashion Revolution community have found ways to reclaim the days from excessive and unnecessary shopping, sharing their messages on social media to celebrate slower, more sustainable ways of living.
Following Livia Firth and Patrick Duffy, friends of Eco-Age and Global Fashion Exchange including Richard Biedul, Mikaela Loach and Shraddha Singh have helped to spread the message too.
Earlier this week, Patchwork Registry took to the stage with Vivienne Westwood at a 7 Sessions event in London to talk about sustainable fashion and why we need to buy less, and buy better. The pair discussed how the sharing economy “is an affordable way for people to access seasonal trends while rejecting disposable fashion.”