While I still love fashion, my purchases are much more considered and often of timeless nature so I can share them via By Rotation. Besides completely retreating from high street and fast fashion retailers, I am also a champion for smaller brands and artisans that share the same values as us; I love a good Etsy find! I’ve also really gotten into interiors lately: By Rotation recently opened up a studio of which 90% of the furniture is upcycled or second hand (sourced from local antique markets, a very fun hobby I must say!) and we’re featuring artists from our community on rotation.
Travel is slightly harder with my family scattered across 3 continents, so besides carbon offsetting, I’ve made a pledge to reduce air travel by keeping holiday trips as local as possible. My relationship with the countryside completely changed when we got ourselves a dog (also my son), I never realised how effective escaping the city can be in enabling me to disconnect.
The past few months have questioned life as I knew it: from a driven investment professional with a fast-paced life to a founder that wants to transform the world and make it a little more considered and conscious place. My honeymoon to my motherland went beyond beautiful palaces converted into exclusive hotels and romantic indulgence, it was about my people, our traditions and what kind of life I wanted to build with my husband. Rajasthan, you awoke that selfless passion in me that I was worried I had lost.
Want to learn more about rental fashion? Read By Rotation’s Bringing Business to Life.
Discover what Rosanna Falconer thinks dressing sustainably means in 2020.
Read more inspiring stories from our ‘Life as I know it‘ series.