Beauty pioneers Sarah and Lauren Murrell began their mission to bring simplicity and transparency to skincare as Lauren was recovering from leukemia in 2012. Trying to find products that were kind and nourishing towards dry, sensitive skin proved to be near impossible but with some faith, trust and carefully-cultured, plant-based ingredients, Sarah began to formulate what is known as the innovative By Sarah London…
We grew up very close as sisters, always playing games in the garden and inside at home too (remember Polly Pocket?). Being close in age, less than 2 years apart, also means that we have lots in common. We became even closer when Lauren was recovering from leukaemia almost 8 years ago and I made organic, plant-based skincare to soothe her sensitive skin, taking my childhood hobby of creating and making skincare more seriously – and the seeds of By Sarah London were born!
Sustainability has been part of our childhood though we didn’t call it sustainability back then. Our mum is an excellent cook and taught us the importance of using natural ingredients when cooking and the benefits to the earth that come from making organic food choices (free from synthetic pesticides, artificial chemical fertilisers, herbicides and GM crops). This mindful approach to food really taught us the importance of choices that not only benefit our health but that of the wider environment too.