Matches Mob at the BusinessGreen Leaders Awards.
The goal of Matches Mob is to successfully create an internal network of employees who are fiercely passionate about making a difference and to give them the power and tools to actually go forth and do so. The scheme combines employee wellness with sustainability initiatives and charity partnerships and consists of three streams: ‘The Superheroes’, who encourage green behaviour and habits, ‘The Philosophers’, who reflect on working life, diversity and inclusion, and ‘The Incredibles’, who support the local community through charity partnerships. Through creating the three different streams, MATCHESFASHION.COM recognised the diversity of their workforce and their differing passions, interests, and goals.
All employees, no matter their department or level, were invited to join Matches Mob, creating a welcoming and inclusive environment. The initiative was kicked off with a launch event, to which all the company was invited, where Ulric Jerome (CEO) introduced the scheme. From there, employees who wished to participate were able to choose their ‘stream’. Each stream was allocated an external sponsor, to inspire and motivate the group. Scarlett Curtis (author of Feminists Don’t Wear Pink – which was our book of the month in November) was chosen for ‘The Philosophers’, Wilson Oryema(model and sustainable fashion activist) for ‘The Incredibles’ and Lucy Siegle(environmental journalist, BBC and The Guardian) for ‘The Superheroes’.