Model Mafia model and avid environmentalist, Jessica Jones – who recently co-founded Tap, a water app that helps you find refill points when travelling to places you’re not familiar with to ensure you don’t have to buy single-use plastic water bottles – modelled some of the looks from Armarium’s latest collection that are perfect for awards season.
“Everyone likes to dress up. However the more you learn about waste in the fashion industry, the less positive you feel buying pretty things. Renting is a progressive move. It’s the new sharing economy,” says Jessica.
Model Mafia members work together to choose which projects they partake in, including a checklist for causes and brands. “Armarium met the checklist and were an exciting addition to our partners because they’re physically and emotionally changing the way fashionistas consume – borrowing and sharing instead of consuming and wasting.”
In providing a more sustainable fashion solution, the rental model is helping people to rethink their consumption habits. “We have the tremendous impact and ability to change the conversation around need, want and the lifecycle of the fashion garment,” says Trisha. “Through Armarium’s servicing, our clients can access the best in luxury designer fashion without the excess of over-consumption. We are helping to challenge the meaning of fast fashion and rewarding the customer with more high end yet affordable alternatives then traditional retail.”