To support the campaign, The Woolmark Company has also developed an educational micro-site for children to discover where wool comes from and its super-natural benefits, such as being 100% biodegradable.
“Shaun the Sheep and the flock must be the most famous sheep in the world, and we loved the idea of an association with The Woolmark Company, using the characters and comedy to encourage people to choose wool,” explains Richard Webber, Aardman Animations director of The Woolmark Company film.
“We like to think of Shaun and the flock having fun with their natural environment and The Woolmark Company clearly promotes the natural credentials of wool. With the feature having a sci-fi theme, it’s fitting to learn that wool is used in space, and we love to think of our inquisitive visitor from outer space, LU-LA, discovering the delights of wool from planet earth.”