Wilson Oryema, model, writer and activist, dives into the world of sustainability in sporswear to discover the brands working towards a more planet-friendly future.
Sportswear is the new casual wear. For many, the de facto choice of denim, a relaxed suit or some type of dress as a go to for social events, has now been usurped by (or at least worn in tandem with) a tracksuit, yoga pants, trainers/sneakers, or any other type of item primarily made for sustained physical activity. Although this has become prevalent in recent decades, it’s quite difficult to pin down when this started. However, moving forward, attention around sportswear has sharply increased, as it has become one of the more profitable subcategories in fashion — it is estimated to have produced $174 Billion globally in revenue in 2018 alone.
Now, as with all mass contributors to human consumption, the questions have to be asked: who are the key players in the space? how are they going about reducing their impact, and so on. As such, we have decided to use this article to highlight some of the more sustainable sportswear brands in the space, and why we think they are.