What is the Green Carpet Challenge?
Back in 2010 the Green Carpet Challenge disrupted traditional fashion, bringing sustainable style concepts from upcycling to regenerative materials straight to the globe’s biggest fashion showcases – from the Oscars to the Met Ball. It has been credited with changing the face of awards-dressing, sustainable style and the wider fashion industry. It has served as the launch pad for some of the most important concepts and talents in the sustainable fashion arena.
The Green Carpet Challenge (affectionately known in the business by the shorthand ‘the GCC’) has proved to be one of those rare things – a major fashion disruptor that turned into an enduring movement and educational tool. While the GCC doesn’t pretend to solve fashion’s huge impact on people and planet, it serves as an inspiration for stylists, designers and talent to do things posively and differently.