Imagery: Nick Leuze, Event imagery: Dave Benett
Fresh from London Fashion Week, Rosanna Falconer travelled to Milan, where she visited the Vestiaire Collective pop-up to find the perfect vintage outfit ahead of taking over our Eco-Age Instagram at the GCFA, Italia 2019.
Black tie events are those rare invitations that make even the most understated dial up the glamour. For years, the focus was on glitz, with many awards ceremonies simply a lookbook of luxury fashion houses’ seasonal offerings. Both consumers and journalists began to berate the lack of originality on the red carpet, craving exciting, unique looks. Livia Firth, co-founder of Eco-Age, instilled some much-needed creativity back into these events nearly a decade ago with the first Green Carpet Challenge at the 2010 Golden Globes. These gowns paired glamour with ethics; they had a compelling narrative behind their beauty.
How far the industry has come since then! On Sunday at Teatro Alla Scala, guests graced the green carpet in a spectrum of sustainable approaches to styling: from Ronald Van Der Kemp to Stella McCartney, there were fully sustainable creations as part of the Green Carpet Challenge, as well as pre-loved designs, whether vintage or rented. Arizona Muse rented her Alexander McQueen outfit, for example, while our host Livia wore archive Armani Prive.