The Fluff Sugar Platform and Fluff Sugar Sandal feature SugarSole™ foam outsoles – a foam composition derived from sugarcane that reduces the dependency on fossil fuels by replacing conventional petroleum based materials commonly used in footwear with a renewable bio-based alternative. Sugarcane is a fast-growing, rainwater-dependent resource that captures CO2 from the atmosphere and sequesters carbon, and does not require irrigation.
The iconic UGG® fluff is made with plant-based TENCEL™-branded lyocell fibres, made of wood pulp sourced from responsibly harvested trees converted into regenerated cellulosic fibres through a closed loop system. The trees are grown on sustainably run farms that are certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC), two leading organisations promoting sustainable forest management.
The Collection’s all gender Neumel Natural adapts the look and feel of the brand’s best-selling Neumel chukka with TENCEL™ Lyocell lining. Its handcrafted, small-batch soles are made of LACTAE HEVEA® latex – the result of the refinement of Hevea milk, which is harvested from the Hevea rubber tree. This process of extracting the milk helps the tree to flourish, as it regenerates itself where it has been tapped to release the natural rubber. The Neumel Natural’s upper is woven from a blend of 55% cotton and 45% hemp.
“At UGG, we are committed to doing our part to combat climate change,” said Andrea O’Donnell, President, UGG® & Koolaburra by UGG® of Deckers Brands. “Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”
All of the products in the Plant Power Collection were made in a factory that supports HERproject – a collaborative initiative that works to educate and empower women in the brand’s supply chain.