She makes locally, is Ethical Clothing Australia Accredited and says these processes allow her to be agile as well as transparent and ethical: “We can do small runs. We can test them, then decide it want to make more. It’s actually very speedy. It’s almost like slow fashion and fast fashion collide.”
But don’t go thinking Holm takes herself too seriously. There’s a playful element to A.BCH. For a recent capsule using un-dyed materials, the model was photographed without makeup. And last Black Friday, Holm ran a Reverse Sale – she actually put prices up.
All images credit: Katie Goodwin.
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