Many of us, for many different reasons, have felt frustration over clothes designed for a very narrow customer-base. Change is overdue. If nothing else, it’s good business. By embracing the opportunity to cater to more shapes, sizes, abilities and needs, fashion could unlock new markets. Burke points out that “the market for the disabled community alone has a spending power of about $1.3 trillion, [and] if you bring in their family and friends it’s about $7 trillion per annum…There is a community you build when you push forward with this work. There’s a financial opportunity, but there’s also an educational one.”
Burke was drawn to working in fashion, partly, for “its ability to transform what is defined as stylish, or fashionable or chic.”
She says, “the power of visibility cannot be undermined…Then it’s [a case of] trying use that visibility to push forward. For me, the solution has never been that I have a beautiful wardrobe.” Burke wants to change the world for everyone.
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Discover why Sinéad Burke was awarded The GCFA Leaders Award at the 2018 Green Carpet Fashion Awards.