The Woolmark Company is the official technical partner of the America’s Cup team Luna Rossa Prada Pirelli. Here’s everything you need to know.
The Woolmark Company will research, develop and support the Luna Rossa Prada Pirelli Team to create wool-rich technical garments to be worn by the entire Luna Rossa sailing team during training, sailing and offshore activities, it was announced today at a press conference in Florence.
Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world, so it seems only fitting that the team will be wearing the world’s original performance fibre – Merino wool. Wool is 100% natural, renewable, biodegradable and is the most reused, recycled apparel fibre on the planet. Moving away from uniforms made from synthetics fibres, the use of wool in the Luna Rossa Prada Pirelli team uniforms offers a natural solution with reduced environmental impact.
The Woolmark-certified Merino wool-rich Luna Rossa team and crew uniform will include: waterproof jacket, soft shell jacket, polo shirt, T-shirt, wet jacket, blouson, wetsuit and base-layers.