Fashion. For a future.

Tag: Ethical fashion

  • 5 brands redefining textile waste.

    5 brands redefining textile waste.

    Each year, 92 million tonnes of textile waste is produced globally —evidence of Big Fashion’s growing waste crisis.

    As the industry grapples with this challenge, a new wave of designers are reimagining fashion’s future. By tapping into the overlooked potential of surplus, deadstock, and end-of-life textiles, designers are harnessing creativity to reimagine textile waste as a valuable resource—turning discarded materials into powerful statements and driving innovation through reinvention.

    Label Hjem

    Future-focused brand Label Hjem are reinventing textiles through creative innovation. Celebrating the value in discarded textiles by transforming post-consumer garments into beautiful and timeless silhouettes. Label Hjem intercept at a key point of the UK’s waste system, extracting textiles before they become problematic.

    Photograph by Birute Paukste for Label Hjem

    Iro Iro

    Jaipur-based circular design collective, Iro Iro, seamlessly merges circular design with indigenous Indian craft practices. Creating conscious garments, like the deconstructed sari, that transform pre-consumer textile waste into new handwoven fabrics.

    Photograph by Prerna Nainwal

    Rave Review

    Stockholm-based clothing brand, Rave Review, create high-end remakes repurposing deadstock and second-hand materials. By working exclusively with pre-existing materials, Rave Review blends innovative, eco-conscious design with the luxury aesthetic.

    Pinanki

    Founded by Pinanki Shah, Pinanki is a London-based womenswear brand blending craft, heritage and minimal-waste practices. Creating environmentally intentional garments from surplus fabrics inspired by the rich textiles and clothing archives of South Asia.

    Photograph by Keerthana Kunnath

    Buzigahill

    Kampala-based brand Buzigahill innovatively re-design second-hand clothing that arrives in Uganda from the Global North. Reclaiming the local Ugandan textile industry, Buzigahill transform discarded textiles before sending them back to the countries that disposed of them. Each garment is a powerful statement against waste colonialism.

  • Crafting the future.

    Crafting the future.

    Discover the female-founded brands and collectives redefining fashion through ancient craft practices, cultural heritage and social impact.

    Norlha

    On the Tibetan Plateau, luxury yak wool brand Norlha is redefining luxury through craftsmanship, community, and timeless, conscious design that honours the traditions of nomads turned artisans.

    Photograph by Nikki McClarron

    Saheli Women

    Based in rural Rajasthan, Saheli Women is a female-led social enterprise championing slow fashion and reviving ancient craft practices. In their slow fashion ateliers, fashion becomes a force for good, crafting clothes that carry stories of financially empowered women.

    Photograph by Naveli Choyal

    Nöl Collective

    Nöl Collective co-create with artisan studios and women’s cooperatives across Palestine. Crafting intentional slow fashion with generational traditions of weaving, embroidering, and tailoring to preserve ancient crafts.

    Photography by Yasmeen Mjalli/Nol Collective

    Gundi Studios

    Slow fashion brand Gundi Studios spotlights traditional crafts by working with female Indigenous artisans across India to create clothing that tells stories of impact and advocates for a more equitable industry.