Eco Age has helped Chopard navigate the complexities of ethical sourcing, ensuring their materials like gold and diamonds are responsibly sourced and traceable.

Green Carpet Collection:

A major outcome of this partnership is the Green Carpet Collection, which features haute joaillerie pieces crafted from Fairmined gold and other ethically sourced materials.

Raising Awareness:

The partnership also focuses on raising awareness about sustainability in the luxury industry through high-profile events and initiatives, such as the Green Carpet Challenge (GCC) at the Cannes Film Festival.

Chopard Ethical Gold x Baselworld

Chopard lead the watch and jewellery industry with a bold announcement: that by July 2018, Chopard will use 100% Ethical Gold in its jewellery and watch creations at a press conference at Baselworld Watch and Jewellery Fair in March 2018.

Commitment to 100% Ethical Gold:

In 2018, Chopard became the first luxury jeweller to commit to a 100% ethical gold supply chain, a significant milestone achieved in partnership with Eco Age.