The challenge
Eco Age worked with DIESEL on the launch of its first sustainability strategy — Responsible Living — a commitment to taking action for the benefit of current and future generations and ensuring Diesel’s continuing success in a changing world.
DIESEL Upcycling For
This holistic sustainability strategy was developed by assessing the environmental and social footprint of the brand. DIESEL launched the first ‘DIESEL UPCYCLING FOR’ collection — a new series of collections that address the need in the fashion industry for transparency and continuous innovation of materials. Each piece of the collection has a QR code that can be scanned, directing the purchaser to a landing page that details the making of the garment, with a photographic timeline of all the processes used.
Most responsible denim
DIESEL then introduced its most responsible denim collection to date, using innovative techniques that significantly reduce the use of water and chemicals during the production process.