Eco Age worked with DIESEL on the launch of its first sustainability strategy, for Responsible Living, a commitment to taking action for the benefit of current and future generations and ensuring Diesel’s continuing success in a changing world.

This holistic sustainability strategy was developed by assessing the environmental, social DIESEL launched the first ‘DIESEL UPCYCLING FOR’ collection – a new series of collections that address the need in the fashion industry for transparency and continuous innovation of materials. Each piece of the collection has a QR code that can be scanned, directing the purchaser to a landing page that details the making of the garment, with a photographic timeline of all the processes used.

DIESEL then introduced its most responsible denim collection to date, using innovative techniques that significantly reduce the use of water and chemicals during the production process.